Fruit Attraction
Fruit Attraction is the International Trade Fair of the Fruit and Vegetable Sector.
From October 6 to 8, 2026, Madrid will become the global epicenter for operators, retailers, and professionals looking to grow, connect, and transform their business strategies.
Fruit Attraction is the place where international supply and demand meet at the key moment to plan campaigns and open doors to new markets.
Under the premises of marketing, innovation, quality, and knowledge, Fruit Attraction 2026 presents itself as the main promotional tool for the fruit and vegetable sector with the aim of boosting international commercial activity and promoting training and interaction among professionals throughout the value chain.
The event features several areas: Fresh Produce (the world’s epicentre for fresh produce trading), Auxiliary Industry (the entire value chain of the fruit and vegetable sector), Innova & Tech (innovation with the latest developments in agricultural research and technology), and Fresh Food Logistics (companies that solve the supply chain of cold transport and logistics of perishable products).
Key statistics from previous editions include over 121,000 trade visitors, 78,000 m2 exhibition area, and more than 2,400 exhibitors from 152 countries.
